The Victorian Snow Season kicks of with a bang the first weekend of June every year, regardless of the drop of snow they’ve had. With a limited season to capitalise on, it’s important to try and capture as many visitors as possible. With that in mind, the Victorian Snowfields association placed a liftout in the weekend papers to illustrate all the info from the different mountains to make chosing the right snow experience easier.
For the 2013 season, an A4 8 page foldout poster was adopted as a point of difference. And rather than just designing one big table in the inside, I convinced them that by way of infographics, we could make the information seem much more friendly, and interesting to take in.